How can I get happy customers to join in testimonial videos?

Ask customers who are already happy with your product or service if they’d like to share their stories. Explain how their feedback could help others. Make it easy for them by offering flexible times or even recording remotely. Giving small rewards like discounts or a shoutout can encourage them to say yes. Make sure they feel comfortable and appreciated during the process to help them open up.

What’s the best way to record great customer testimonial videos?

To make great testimonial videos, focus on good lighting, clear sound, and a quiet space with no distractions. Use a steady camera and try filming from different angles to keep it interesting. Ask customers to share real-life examples of how your product or service helped them. Adding extra footage (B-roll) can make the video more exciting. Edit it to be short and engaging, around 1 to 3 minutes long.

How can I use customer testimonial videos in marketing?

You can use customer testimonial videos in many ways to boost your marketing. Put them on your website's homepage or product pages to build trust with visitors. Share them on social media to reach more people. Add them to email campaigns to show real customer success stories and encourage sales. You can also play them at events or in presentations to highlight how your product or service works in real life.

How do customer testimonial videos build trust and drive purchases?

Testimonial videos build trust because they show real people talking about their experience with your product or service. They act as proof that others have used and loved what you offer. This honesty makes it easier for new customers to believe in your brand. People often trust what other customers say more than traditional ads. Studies even show that most people trust personal recommendations much more than messages from brands.

What mistakes should I avoid when making customer testimonial videos?

Avoid making videos that feel fake or scripted. Let customers talk naturally. Don’t settle for poor audio or video quality, as it can make your brand look unprofessional. Keep the videos short and focused so people don’t lose interest. Use good equipment or hire professionals to make the video look and sound great. Most importantly, make sure the content highlights what really matters to your audience.

Customer testimonial video creator

Looking to build trust in your brand? Learn how to make better customer testimonial videos.

Visla’s testimonial video maker interface, showcasing editing tools and scene-based features to easily create authentic customer testimonial videos

Why you should create customer testimonial videos

Customer testimonial videos are a great way to earn trust. People believe real stories from other customers more than a company’s sales pitch. Seeing someone talk about how your product helped them makes it real and relatable.

Testimonial videos are also super sharable. You can share them on your website, social media, emails, or even at events. They show that real people love what you do, and that’s way more powerful than a written review or a list of features.

Visla’s interface showing options to start a customer testimonial video project from ideas, text prompts, and existing footage

How to create a customer testimonial video

1. Start your customer testimonial video project>
Creating customer testimonial videos can be intimidating, but Visla simplifies the process. Turn raw ideas, text prompts, or customer footage into a polished video that highlights your customer’s voice. No experience required—Visla’s intuitive tools make it easy to start creating a professional-quality testimonial.
2. Edit your customer testimonial video>
Fine-tuning testimonial videos is easier with Visla’s scene-based editing tools. Rearrange clips to highlight key moments, clean up awkward pauses, and enhance the message with voiceovers, subtitles, and branded graphics. Visla helps you refine your customer’s story into a polished video that builds trust.
3. Collaborate on your customer testimonial video>
Collaboration is key to creating great testimonial videos, and Visla’s Workspaces and Teamspaces make it effortless. Share projects, collect feedback with comments, and co-edit with your team in real time. Visla keeps everyone aligned to ensure your video is on-brand and impactful.

Why you’re going to love Visla

Record anything

A team meeting in a room, with a display screen showing Visla’s interface used for recording and organizing video footage

Tired of juggling multiple recording tools? With Visla, you can seamlessly capture your screen or record video—all in one place. Plus, Visla’s AI keeps everything organized for easy access.

Easy video creation

A group of people using the Visla interface to quickly create professional videos without a video production background

Say goodbye to confusing editing software. Visla’s AI-powered tools make crafting professional-quality videos a breeze, even if you’re not a video pro.

Better Team Collaboration

Visla’s workspace interface enabling team members to comment, edit, and collaborate on the same video project in real-time

Collaborating on a video project? Visla keeps your team connected, enabling you to share feedback, track changes, and stay aligned—all in a single platform.

Beyond a customer testimonial video creator

Visla’s interface showcasing advanced AI-driven video creation, editing, and team collaboration features, going beyond a simple holiday video maker.

Do it all with Visla

Visla can do so much more than make customer testimonial videos.

With Visla, you can record footage, create AI-powered videos, edit seamlessly, collaborate effortlessly, and more. It’s your all-in-one solution for everything video.

That means you can also make case study videos, social proof clips, behind-the-scenes videos, product review videos, success story videos, and more.. Create more videos. Create better videos.

Frequently Asked Questions

How can I get happy customers to join in testimonial videos?
Ask customers who are already happy with your product or service if they’d like to share their stories. Explain how their feedback could help others. Make it easy for them by offering flexible times or even recording remotely. Giving small rewards like discounts or a shoutout can encourage them to say yes. Make sure they feel comfortable and appreciated during the process to help them open up.
What’s the best way to record great customer testimonial videos?
To make great testimonial videos, focus on good lighting, clear sound, and a quiet space with no distractions. Use a steady camera and try filming from different angles to keep it interesting. Ask customers to share real-life examples of how your product or service helped them. Adding extra footage (B-roll) can make the video more exciting. Edit it to be short and engaging, around 1 to 3 minutes long.
How can I use customer testimonial videos in marketing?
You can use customer testimonial videos in many ways to boost your marketing. Put them on your website's homepage or product pages to build trust with visitors. Share them on social media to reach more people. Add them to email campaigns to show real customer success stories and encourage sales. You can also play them at events or in presentations to highlight how your product or service works in real life.
How do customer testimonial videos build trust and drive purchases?
Testimonial videos build trust because they show real people talking about their experience with your product or service. They act as proof that others have used and loved what you offer. This honesty makes it easier for new customers to believe in your brand. People often trust what other customers say more than traditional ads. Studies even show that most people trust personal recommendations much more than messages from brands.
What mistakes should I avoid when making customer testimonial videos?
Avoid making videos that feel fake or scripted. Let customers talk naturally. Don’t settle for poor audio or video quality, as it can make your brand look unprofessional. Keep the videos short and focused so people don’t lose interest. Use good equipment or hire professionals to make the video look and sound great. Most importantly, make sure the content highlights what really matters to your audience.

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