As the year winds down, I can’t help but reflect on how transformative 2024 has been for Visla. This year wasn’t just about growth and new features—it was about pushing the boundaries of video creation and making it more accessible to everyone, from small businesses to major enterprises. At Visla, our goal is simple: to make video creation not just easier but better. Video is the most engaging form of communication today, and we believe everyone should have the tools to produce memorable, high-quality content. I’m thrilled to share some highlights of our journey, unpack the decisions that shaped our progress, and offer a glimpse into what’s next.
Looking back at 2024
2024 has been a year of major milestones for Visla, marked by the official launch of version 1 and the rollout of features that redefine video production. This wasn’t just about releasing new tools; it was about empowering users to tell compelling stories through video, no matter their experience level. By reflecting on user feedback and evolving trends, we’ve been able to focus on what matters most—delivering intuitive solutions that drive real impact.
Welcome to Visla V1
The launch of Visla V1 in January marked a pivotal moment for us. V1 isn’t just a set of features—it’s a complete toolkit that simplifies video creation at every step. Whether you’re making product demos, teaching online courses, or crafting marketing campaigns, Visla V1 offers a seamless way to bring ideas to life. We designed it to eliminate bottlenecks, offering scalable tools for both one-off projects and full-scale content pipelines. This launch represents our commitment to lowering the barrier to video production and enabling users to turn ideas into engaging content quickly and effectively.
Updates and new tools
2024 brought a wave of updates that changed how users create and edit videos. We focused on AI-powered tools to make video production faster, smarter, and more intuitive. Our goal was to streamline workflows while maintaining creative flexibility, allowing users to scale their content without sacrificing quality.
Smarter, Faster Video Editing
- AI Video Editor Upgrades – Editing is quicker and smoother with:
- AI Summary – Get automatic video highlights in seconds.
- Auto Cut – Let AI trim unnecessary footage for you.
- Footage Recommendations – The AI suggests the best clips for your project, saving you time.
- OpenAI GPT Store – Our Visla Video Maker was made available OpenAI’s GPT Store.
Sharper, More Professional Videos
- 4K Video Support – Your videos will look crisp and clear on any screen.
- Text Overlays – Pick your text’s style, color, and placement to match your brand.
- Subtitle Pacing and Styling – Make your videos more readable and accessible with adjustable subtitles.
- Getty Images Integration – Access a massive collection of high-quality stock footage to level up your projects.
- AI Ken Burns Effect – AI adds dynamic zoom and pan effects to still images, keeping your videos visually interesting.
Stronger Security, More Trust
- SOC 2 Type II Compliance – We hit a major security milestone this year. This certification shows we’re serious about keeping your data safe and ensuring a secure, trustworthy platform for your creative work.
Expanding our to focus to enterprise clients
As we continue to grow, we’re excited to announce a renewed focus on serving enterprise clients. Our goal is to enhance video production workflows for larger organizations by offering AI-powered tools that boost collaboration, creativity, and efficiency. This includes features like unlimited collaborative workspaces, comprehensive brand kits, and premium AI capabilities tailored to enterprise needs. Importantly, while we expand our enterprise offerings, we remain deeply committed to supporting all our users who have been integral to our journey. Our dedication to providing accessible, high-quality video creation tools for individuals, small businesses, and large enterprises alike remains unwavering.
Recognition from the Industry
Our hard work and innovation didn’t go unnoticed. In 2024, Visla proudly received the Aragon Research Hot Vendor Award, highlighting our leadership in AI video creation. It was an honor to share our vision at Zoomtopia 2024, connecting with industry leaders and showcasing the future of video communication. These accolades affirm the strides we’ve made and inspire us to keep pushing forward.
Recognition like this reinforces our belief that video creation is rapidly evolving, and Visla is at the forefront of that transformation. Every award motivates us to push the envelope further and continue delivering value to our users.
Looking ahead to 2025
As exciting as 2024 has been, we’re even more thrilled about what’s coming next. In 2025, we’re diving deeper into AI to make video creation even more intuitive. Continue reading our blog, follow us on LinkedIn, and sign up for our email newsletter to follow our latest updates.
As we look ahead, our focus remains on empowering users to create impactful videos effortlessly. The road ahead is bright, and we’re excited to continue this journey with you.
Thank you for your trust, feedback, and creativity. Here’s to another year of growth, innovation, and storytelling!
Warm regards,
Huipin Zhang
CEO, Visla