6 Promotional Videos for Business

Promotional videos have become an essential tool for businesses looking to engage their audience and showcase their products or services. In 2024, the use of promotional videos for business continues to grow, with companies across various industries leveraging this medium to enhance their brand presence and drive sales. Here are six real-life examples of how businesses effectively use promotional videos to achieve their goals.

1. GoPro Hero 10 – Promotional Video for Business

GoPro expanded its market beyond extreme sports enthusiasts by highlighting the versatility of the Hero 10 camera. Their promotional video features streamers broadcasting from their living rooms, showing how the camera’s advanced features and easy cloud integration cater to everyday users. This strategy successfully appeals to a broader audience, positioning GoPro as a versatile tool for various applications​. 

2. Basecamp – Promotional Video for Business

Basecamp used a straightforward onboarding video to demonstrate its project management software’s features. Basically, it answered a very simple question – what is Basecamp? The video uses screencasting to show real-life scenarios where teams utilize the software to improve communication and organization. This clear, practical demonstration helps potential users understand how Basecamp can enhance their workflow, making it a compelling marketing tool​. 

3. ASUS ProArt Studiobook – Promotional Video for Business

ASUS launched a compelling video for its ProArt Studiobook, targeting the designer market. The video showcases the laptop’s revolutionary 3D display and innovative tech solutions, directly challenging Apple’s dominance in the design space. This aggressive approach positions the ProArt Studiobook as a cutting-edge tool for designers. 

4. OnRobot Sander – Promotional Video for Business

OnRobot’s corporate video showcases the advanced capabilities of its robotic sander. The video presents the robot in various operational scenarios, demonstrating its versatility and precision. By highlighting these features, the video effectively communicates the product’s value to potential industrial clients, making a strong case for its adoption​. 

5. Workday – Promotional Video for Business

Workday’s promotional video for its B2B software combines live-action, animation, kinetic text, and stock photography to create a dynamic and engaging visual experience. This approach successfully showcases the product’s benefits through a variety of visual elements, making the video both informative and entertaining. It highlights how blending different types of imagery can effectively communicate a brand message to potential B2B customers​. 

6. Chipotle’s “A Love Story” – Promotional Video for Business

Chipotle created a promotional video titled “A Love Story” that uses 3D animation and visual storytelling to captivate its audience. The video taps into nostalgia and childhood memories, creating an emotional connection without overtly marketing the product. This subtle yet powerful approach enhances viewer engagement and builds a genuine relationship with the audience​.

The Impact of Promotional Videos

Promotional videos for business can have a significant impact They offer a dynamic way to communicate complex information quickly and effectively, making it easier for audiences to understand and engage with the content. Videos also enhance brand recognition and recall, as visual and auditory elements create a more memorable experience compared to text alone.

Best Practices for Creating Promotional Videos

When creating promotional videos for business, consider the following best practices:

1. Identify the Core Problem: Clearly define the problem your product or service solves. This approach ensures that the video resonates with your target audience by addressing their specific pain points.
2. Showcase the Solution: Explain how your product or service solves the identified problem. Use clear, straightforward language and visuals to make the solution easy to understand.
3. Highlight Unique Benefits: Emphasize the unique value your product or service offers. This differentiation helps potential customers understand why they should choose your product over competitors.
4. Include a Call-to-Action: Conclude the video with a clear call-to-action (CTA). Whether it’s visiting your website, signing up for a trial, or contacting your sales team, a strong CTA guides viewers on the next steps to take.
5. Keep it Concise: Attention spans are short, so keep your promotional videos concise. Aim for around one minute in length to ensure viewers stay engaged from start to finish.
6. Use High-Quality Visuals and Audio: Professional-quality visuals and audio enhance the credibility of your video. Invest in good production values to make a positive impression on your audience.