Creating a captivating promo video is a must for businesses aiming to engage their audience and promote their products or services effectively. An AI promo video creator makes that easy. Visla, our AI-powered video creation platform, makes this task simple and accessible, allowing your team to produce high-quality videos effortlessly. In this guide, we will explore how to leverage Visla’s powerful tools to create a stunning promo video, from initial setup to final edits.
How to Use Visla to Make a Good Promo Video
Creating a promo video is essential for businesses looking to engage their audience and promote their products or services effectively. Visla, an AI promo video creator, simplifies this process, allowing teams to create high-quality videos without requiring extensive video editing expertise. In this guide, we will walk you through the steps to create a promo video using Visla, from initial setup to final edits.
1. Getting Started
Visla offers multiple starting points for creating your promo video: from an idea, a text script, recording footage, or uploading your footage.
Idea to Video
- Click on “Create Video.”
- Select “Idea.” Describe the video you want to create. Visla’s AI will generate a storyboard and script based on your description.
Text to Video
- Click on “Create Video.”
- Select “Text.” Enter your script in the text box. You can choose to have Visla’s AI rewrite it and provide details about the video, such as the speed of cuts.
Record Footage with Visla
- Download and open the Visla app on your device.
- Click on “Video Recording.”
- Set up your recording preferences, then click “Start.”
Upload Your Own Footage
Basic Upload
- Click on “Upload to Edit.”
- Upload your footage files.
- On the left sidebar, click on “Stock” under the Workspace you are working in.
- Upload your footage. Visla’s AI will automatically tag it, allowing it to be used as stock footage in future video projects.
2. Let Our AI Do the Work
Once you initiate a video project, whether from an idea, text, or footage, Visla’s AI takes over. It suggests suitable stock footage (free, premium, or your Private Stock), background music, and even writes subtitles. This automation streamlines the initial creation process, saving you valuable time.
3. Further Refining
Even after the AI has done its work, you might want to make further adjustments. Visla provides tools for manual editing, allowing you to swap out footage, change music, add text overlays, and make other refinements to ensure the video meets your specific needs and vision.
What Is a Promo Video?
A promo video is a short, engaging video designed to promote a product, service, event, or brand. These videos aim to capture the viewer’s attention quickly and convey a compelling message that drives action, such as making a purchase, signing up for a service, or attending an event. Promo videos are a vital tool in marketing strategies due to their ability to visually and emotionally connect with audiences.
What Makes a Good Promo Video?
A good promo video is concise, visually appealing, and delivers a clear message. Here are some key elements:
- Engaging Storytelling: Use a narrative that resonates with your audience and clearly communicates the benefits of your product or service. A strong story can significantly increase viewer engagement.
- High-Quality Visuals: Ensure your video is visually appealing with high-resolution footage and professional editing. Video quality is key in keeping viewers interested and making a lasting impression
- Strong Call-to-Action (CTA): Include a clear and compelling CTA that tells viewers what to do next, whether it’s visiting your website, signing up for a newsletter, or purchasing a product. This is crucial for converting viewers into customers.
- Emotional Connection: Connect with your audience on an emotional level to make your message more memorable. Emotional marketing can significantly boost the effectiveness of your promo video.
Brand Consistency: Maintain consistency with your brand’s visual and messaging guidelines to reinforce brand recognition and trust. A study by Lucidpress points out that consistent branding can increase revenue by up to 23%.
Yes, AI can create a promo video using Visla. Visla is an AI-powered video creation platform that simplifies the entire process. By leveraging Visla’s AI capabilities, you can generate professional-quality promo videos from an idea, a text script, or your own footage. The AI handles everything from suggesting stock footage and background music to writing subtitles and generating a storyboard, making it easy to create engaging promo videos without any prior video editing experience.
Visla stands out as one of the best promo video makers available. It offers a user-friendly interface combined with powerful AI tools that allow you to create high-quality promo videos quickly and efficiently. Whether you’re starting from scratch, using a script, or uploading your own footage, Visla’s AI streamlines the entire process. It suggests suitable stock footage, background music, and writes subtitles, ensuring your promo videos are polished and professional. Visla’s comprehensive features make it an excellent choice for businesses looking to enhance their video marketing strategy.
Sources
Wistia | Hubspot | LinkedIn | Mindstamp | Forbes | Lucidpress
May Horiuchi
May is a Content Specialist for Visla. In a past life, she worked as a content analyst and product expert for an in-house video content marketing team and a freelance blog writer for a wide range of clients.