AI Promo Video Creator: A Visla How-To

Creating a captivating promo video is a must for businesses aiming to engage their audience and promote their products or services effectively. An AI promo video creator makes that easy. Visla, our AI-powered video creation platform, makes this task simple and accessible, allowing your team to produce high-quality videos effortlessly.

How to Use Visla to Make a Good Promo Video

Creating a promo video is essential for businesses looking to engage their audience and promote their products or services effectively. Visla, an AI promo video creator, simplifies this process, allowing teams to create high-quality videos without requiring extensive video editing expertise.

1. Getting Started

Visla offers multiple starting points for creating your promo video: from an idea, a text script, recording footage, or uploading your footage.

Idea to Video

1. Click on “Create Video.”
2. Select “Idea.” Describe the video you want to create. Visla’s AI will generate a storyboard and script based on your description.

Text to Video

1. Click on “Create Video.”
2. Select “Text.” Enter your script in the text box. You can choose to have Visla’s AI rewrite it and provide details about the video, such as the speed of cuts. 

Record Footage with Visla

1. Download and open the Visla app on your device.
2. Click on “Video Recording.”
3. Set up your recording preferences, then click “Start.”

Upload Your Own Footage

Basic Upload

1. Click on “Upload to Edit.”
2. Upload your footage files.

Private Stock

1. On the left sidebar, click on “Stock” under the Workspace you are working in.
2. Upload your footage. Visla’s AI will automatically tag it, allowing it to be used as stock footage in future video projects.

2. Let Our AI Do the Work

Once you initiate a video project, whether from an idea, text, or footage, Visla’s AI takes over. It suggests suitable stock footage (free, premium, or your Private Stock), background music, and even writes subtitles. This automation streamlines the initial creation process, saving you valuable time.

3. Further Refining

Even after the AI has done its work, you might want to make further adjustments. Visla provides tools for manual editing, allowing you to swap out footage, change music, add text overlays, and make other refinements to ensure the video meets your specific needs and vision.

What Makes a Good Promo Video?

A good promo video is concise, visually appealing, and delivers a clear message. Here are some key elements:

1. Engaging Storytelling: Use a narrative that resonates with your audience and clearly communicates the benefits of your product or service. A strong story can significantly increase viewer engagement.
2. High-Quality Visuals: Ensure your video is visually appealing with high-resolution footage and professional editing. Video quality is key in keeping viewers interested and making a lasting impression  
3. Strong Call-to-Action (CTA): Include a clear and compelling CTA that tells viewers what to do next, whether it’s visiting your website, signing up for a newsletter, or purchasing a product. This is crucial for converting viewers into customers. 
4. Emotional Connection: Connect with your audience on an emotional level to make your message more memorable. Emotional marketing can significantly boost the effectiveness of your promo video.

Brand Consistency: Maintain consistency with your brand’s visual and messaging guidelines to reinforce brand recognition and trust. A study by Lucidpress points out that consistent branding can increase revenue by up to 23%.

Sources

Wistia | Hubspot | LinkedIn | Mindstamp | Forbes | Lucidpress