Key Takeaways for SMEs
For SMEs looking to enhance their video production efforts, Visla is a powerful platform that helps you create, scale, and distribute video content efficiently with the help of AI. BiliG OpEx’s experience demonstrates how even a small team can produce large volumes of high-quality video content by leveraging the right tools. By automating time-consuming tasks, Visla allows businesses to focus more on strategy and creativity, rather than the logistics of video production.
Before discovering Visla, BiliG OpEx could only manage to produce two videos a month—a rate far too slow to meet their growing needs. By adopting Visla, BiliG OpEx increased their video output by around 1000%, enabling them to create five videos a week.
For companies facing similar challenges—whether it’s slow video output or resource constraints—Visla offers a pathway to greater productivity.
BiliG OpEx needed to ramp up their video production to meet growing internal and external demands, but their reliance on manual processes made it difficult to scale. Using Canva helped with design, but it wasn’t enough to keep up with the need for frequent content creation. Searching for a more efficient solution, they found Visla, an AI-powered video production tool that quickly transformed their workflow. By automating tasks like subtitle generation and video editing, Visla enabled BiliG OpEx to increase their output dramatically.
The Initial Challenge: Limited Video Production Capacity
BiliG OpEx’s core mission is to provide solutions for operational excellence, helping clients optimize processes to increase profitability. The company also applies this philosophy internally, aiming to continually improve its own workflows, including video production. Before implementing Visla, the team relied on Canva, a graphic design tool, for video production. While Canva provided a robust platform for design, it lacked the video automation and speed that BiliG OpEx needed to scale their output.As a result, the video production process was slow and resource-intensive. Tasks like editing, adding subtitles, and sourcing stock footage were manual and time-consuming.
The Solution: Why BiliG OpEx Chose Visla
When BiliG OpEx decided it was time to scale their video production, they evaluated multiple AI-based video tools. After trying out several platforms, they found that Visla met their unique needs best. Visla offered an intuitive interface and powerful automation features, which immediately helped reduce the time spent on video production.
Key Features that Drove Efficiency Gains
Visla’s AI-driven features, such as automatic subtitle generation, voiceover capabilities, and access to stock videos, made a significant difference for BiliG OpEx. One of the standout features was its integration with ChatGPT, allowing the team to generate scripts and create videos quickly. This feature became a game-changer, especially for their technical videos covering topics like machine learning and operational excellence tools such as Lean and Six Sigma.
Another feature that contributed to their efficiency was the seamless video sharing and collaboration options. Although BiliG OpEx hasn’t fully explored Visla’s in-platform collaboration features, the ability to share videos directly with their learning management system (LMS) helped streamline internal training and onboarding processes.
How Visla Helped BiliG OpEx Scale Video Production
BiliG OpEx faced challenges producing video content efficiently before they switched to Visla. After adopting the platform, they quickly scaled their production to five videos a week, drastically improving both internal and external content delivery.
The Numbers: From Two Videos a Month to Five a Week
Before Visla, BiliG OpEx struggled to produce more than two videos a month. After adopting the new platform, their output surged to five videos per week. This increase in productivity not only allowed them to keep up with internal demands but also enabled the company to ramp up its marketing efforts significantly.
Visla’s AI automation features were critical to this transformation. Tasks that previously took hours—like adding subtitles or sourcing high-quality stock videos—now took only minutes. This efficiency gain allowed the company to focus more on content quality and strategic planning, rather than being bogged down by busywork.
Impact on Marketing and Training
Visla helped BiliG OpEx increase both the quantity and quality of their marketing and training videos. On the marketing side, the company could now publish more content on LinkedIn, where video posts tend to attract significantly more engagement than text-based updates. This shift played a crucial role in their visibility, especially during economically challenging periods when staying top of mind with potential clients became more important than ever.
In terms of training, BiliG OpEx used Visla to create a series of onboarding videos for new employees. These videos, hosted in their LMS, helped the company quickly bring new hires up to speed on operational processes, software tools, and company culture. This scalable solution was far more efficient than manual training sessions or text-based onboarding materials.